Although traffic is key to building an email list and getting more people to sign up for your webinar, an effective registration page (also known as landing page, opt-in page, or lead capture page) is key too. Without a high-converting landing page, your traffic generation efforts could go to waste while also receiving a low show-up rate to your webinars.
Ideally, your landing page should convert at 30%. In other words, for every 100 visitors to your page, you should be able to capture 30 names and emails. In order to put together a winning landing page, there are a few key elements to include.