Resource Overview

Although traffic is key to building an email list and getting more people to sign up for your webinar, an effective registration page (also known as landing page, opt-in page, or lead capture page) is key too. Without a high-converting landing page, your traffic generation efforts could go to waste while also receiving a low show-up rate to your webinars.

Ideally, your landing page should convert at 30%. In other words, for every 100 visitors to your page, you should be able to capture 30 names and emails. In order to put together a winning landing page, there are a few key elements to include.