Social Media 360 - Web Business Academy

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Course Content

Module 1 – What is Social Media? Sample Module

Module 2 – Why Use Social Media?

Module 3 – Setting Social Media Goals and KPIs

Module 4 – How to Put Together a Strategic Plan

Module 5 – How to Put Together a Content Plan

Module 6 – Overview of Facebook

Module 7 – Overview of Twitter

Module 8 – Overview of Instagram

Module 9 – How to Create and Optimize a Facebook Page

Module 10 – How to Create and Optimize a Twitter Account

Module 11 – How to Create and Optimize an Instagram Account

Module 12 – The Different Types of Posts for More Engagement

Module 13 – How to Manage your Social Media Daily

Module 14 – How to Build Your Audience on Facebook

Module 15 – How to Build Your Audience On Twitter

Module 16 – How to Build Your Audience on Instagram

Module 17 – How to Increase Your Social Media Engagement

Module 18 – How to Leverage Social Media Influencers to Market Your Business

Module 19 – How to build Your List Thanks to Facebook

Module 20 – Social Media Terms

Module 21 – Social Media Mistakes to Avoid

Module 22 – How to run Contests

Module 23 – Understanding Hashtags and Tagging

Module 24 – How to build a mailing list on Twitter

Module 25 – How to build a mailing list on Instagram

Module 26 – Introduction to Facebook Ads

Module 27 – Introduction to Instagram Ads

Module 28 – An Introduction to Twitter Ads

Module 29 – How to Schedule Posts on Twitter, Facebook and Instagram

Module 30 – How to choose between Facebook, Twitter and Instagram

Module 31 – Social Media Sales Funnel

Module 32 – Social Media Monetization

Module 33 – How to Track Your Social Media Efforts

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About Instructor

Corinna Essa

Corinna Essa, CEO of Social Media Worldwide, has more than 10 years of experience in marketing and advertising from her early days in TV and press (TV commercials and news reporting) and on to her early adoption of online marketing in 2011 specialising in social media. In parallel, Corinna is also a public speaker for international conferences such as the World Internet Summit.

2 Courses